“Presented by the TD Niagara Jazz Festival, the HUNGRY 4 HAMMOND Series explores the world of the Hammond B3 organ and features performers that will bring it to life. Our guest artists for this series are from the Niagara Region and beyond.”
This event was divided into two nights (September 12 and October 3), inviting attendees to a private venue to enjoy live performances and local cuisine. Despite the challenges presented by COVID, both nights were able to continue as smaller socially-distanced versions of the original series.
For the marketing and promotion of the HUNGRY 4 HAMMOND Series, I was placed in charge of creating promotional newsletters, creating a landing page on the festival’s website, and monitoring the live chats for both the Facebook and YouTube livestreams.
Newsletters:
The TD Niagara Jazz Festival reaches its 3,000+ email audience with weekly newsletters published through Mailchimp. The main focus of the newsletters was to increase awareness of the upcoming event, including information about the performing artists and dine at home options.
- Newsletter #1 – September 7, 2020
- Campaign Name: Exclusive VIP Event – Limited seats available
- Number of opens: 735
- Click here to view campaign email
- Newsletter #2 – September 10, 2020
- Campaign Name: Join us! Hammond B3 Organ event
- Number of opens: 728
- Click here to view campaign email
- Newsletter #3 – October 2, 2020
- Campaign Name: Enjoy a taste of Hamm-ond cheese with HUNGRY 4 HAMMOND
- Number of opens: 642
- Click here to view campaign email
- Newsletter #4 – October 3, 2020
- Campaign Name: 2 Great Jazz Events This Weekend!
- Number of opens: 538
- Click here to view campaign email
- Newsletter #5 – October 7, 2020
- Campaign Name: Thank you for tuning in to HUNGRY 4 HAMMOND Part 2!
- Number of opens: 696
- Click here to view campaign email
Website:
Using WordPress and the Cornerstone editor, I built a responsive webpage designed to be an all-in-one location for event information. Cornerstone modals allowed for popups to provide information about the performing artists, without the risk of being blocked by browsers.
While the HUNGRY 4 HAMMOND Series shows were ticketed events, they were also made available as livestreams for viewing from home. As a promotion, the TD Niagara Jazz Festival partnered with The Grantham House in St. Catharines and Public Forty House in Grimsby to offer special take-out menus for those who planned on watching the livestreams. The webpage for each restaurant was designed in the style of a physical menu, using a handful of images to highlight the menu options while providing clear instructions on how to order from the restaurants.